Our mission is to bring joy to our customers while improving the welfare of the artisans and their communities in rural India. Our Vision is to double the number of artisans we empower by 2027 by fostering traditional  craftsmanship, building long term partnerships and actively promoting sustainable fashion and accessories.

 

​We are guided by our below core values and these are reflected in every aspect of our business.

• Ethical & Sustainable

• Artisanal & reviving the regional crafts

• One of kind

• Changing Lives

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To realise our mission and vision we will continue to build sustainable partnerships with artisans, working together to

develop new products to market worldwide.

• Beyond Fair Wages-We ensure fair wages and reinvest a percentage of our sales into artisan-led projects.

• Quality-We collaborate with artisans to ensure each piece meets the highest quality standards.

• Transparency-We maintain a transparent approach with our artisans and customers.

•  Lasting Impact-We train new artisans and develop each collection to teach invaluable future skills.​

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